Porsche Korea Signs Strategic MOU with Samsung Card
Porsche Korea (represented by Matthias Busse) has signed a strategic business agreement with Samsung Card for the launch of a Porsche-exclusive co-branded card and the expansion of brand customer experiences.
At the signing ceremony held at Porsche Studio Cheongdam, key officials including Matthias Busse, CEO of Porsche Korea, and Lee Tae Kim, President of Samsung Card, attended and agreed to build a strategic partnership to provide customers with benefits and brand experiences based on the strengths of both companies.
Through this agreement, the two companies plan to launch a co-branded card featuring Porsche brand-exclusive benefits in the third quarter of this year, and expand marketing synergy through various collaborative programs linking online and offline channels.
In addition, they plan to connect all touchpoints across the customer journey—including official Porsche after-sales service, vehicle usage, charging, and luxury lifestyle—into a single integrated experience, delivering customer experiences befitting the era of electrification.
