ZEEKER enters launch countdown, successfully concludes ‘7X Tech Workshop’ for potential customers
Technology brand Zeekr has announced that it held a “7X Tech Workshop” for potential customers of its mid-sized electric SUV “7X,” introducing its design philosophy, key technologies, and convenience features.
The 7X Tech Workshop is a program designed to enhance product understanding and facilitate in-depth communication with potential customers who are considering purchasing the Zeekr 7X or have shown high interest. Starting on June 20 at Zeekr Busan Haeundae Center+, the workshop took place across a total of four showrooms—Zeekr Gangnam Center on June 21, Zeekr Pangyo Space on June 27, and Zeekr Ilsan House on June 28—with approximately 160 participants in attendance.
The approximately 40 participants invited to each of the four showrooms were able to experience Zeekr’s luxury technology characteristics and the true value of the Zeekr 7X through programs including ▲About Zeekr ▲Design Talk ▲Tech Insight ▲Experience 7X.
Among these, the “About Zeekr” session introduced Zeekr’s brand philosophy and customer-centric values. “Design Talk” conveyed the unique design philosophy and stories embedded in the 7X through expert explanations. The “Tech Insight” session provided in-depth explanations of the 7X’s core technologies and the technical background behind them. The “Experience 7X” program was arranged as a time for participants to try out the 7X’s key convenience features and how to use them.
The 7X, Zeekr Korea’s first lineup to be introduced to the Korean market, has been unveiled and is accepting pre-orders at nine key locations nationwide since June 5, including Seoul (Gangnam, Seocho, Gangseo), Gyeonggi Province (Pangyo, Ilsan, Incheon, Suwon), Chungcheong Province (Daejeon), and Gyeongsang Province (Busan). Prices are set at ▲52.99 million KRW for the Pro (RWD), ▲59.99 million KRW for the Max (RWD), and ▲69.99 million KRW for the Ultra (AWD).
Meanwhile, Zeekr Korea plans to expand its customer touchpoints by starting with vehicle unveilings at nine major showrooms nationwide, including Seoul, and growing its network to 14 locations within the year. In addition, it will establish 11 service centers nationwide, including on Jeju Island, to ensure after-sales service.
