Iveco Successfully Concludes Customer Experience Event ‘Iveco Day’

IVECO Korea held its brand experience event ‘IVECO Day’ on Saturday, July 25th at Incheon SangSang Platform, taking time to communicate directly with customers and further strengthen its relationship with the domestic commercial vehicle community.

This event was organized to showcase the All-New S-Way launched in the domestic market while sharing IVECO’s brand vision and direction. Participants directly experienced the IVECO brand and products through a variety of programs including exhibitions of the domestic IVECO lineup, test drives of the new S-Way, and experience zones for families.

Domenico Cogliandro, Head of South East Asia Truck Business Unit at IVECO, and the IVECO Korea team welcomed customers and trucker families who gathered from across the country.

Cogliandro introduced IVECO’s global brand vision ‘Spirito in Movimento’ and shared IVECO’s brand direction based on design, customer-centric, and people-centric values.

Cogliandro explained IVECO’s brand direction centered on three core brand pillars: ▲ ‘Motion by Design,’ which signifies purposeful innovation ▲ ‘Motion through Experience,’ which starts from customers’ real experiences and needs ▲ ‘Motion as Family,’ which emphasizes continuous relationships with customers, partners, and employees.

He also emphasized continued investment in the Korean market and commitment to customer support, conveying the message of growing together with Korean customers.

At the event venue, brand and product presentations were held alongside exhibitions of the domestic sales lineup including the S-Way, X-Way, and Daily, giving participants the opportunity to inspect and experience the vehicles firsthand.

In particular, during the outdoor test drive program, participants drove the All-New S-Way themselves and experienced improved driving performance, ride comfort, and the convenience and safety of the digital side mirror system Vision Cam.

In addition, various experience programs for family participants were operated to great acclaim, including vehicle keyring and air freshener making, a children’s truck drawing program, and a photo zone.

Hankook Tire and Lotte Fine Chemical participated as official sponsors of this event. Hankook Tire sponsored premium truck tires as prizes. Lotte Fine Chemical provided EUROX urea solution, which is exclusively supplied as genuine equipment to IVECO, to the first 100 customers who applied for the event on a first-come, first-served basis.