Kia to Participate in 2026 Busan Mobility Show, Presenting Mobility Expansion Vision with New PV5 Models

Kia will unveil new PV5 lineups and industry-customized collaboration models at the ‘2026 Busan Mobility Show’, presenting its vision for expanding electrified mobility through PBV.

At this mobility show, which begins with Press Day on the 26th at BEXCO in Busan and runs until July 5th, Kia will display its full EV lineup and the Vision MetaTourismo, and introduce three new PV5 lineup models. The company will also unveil collaboration models linked with external ecosystems, presenting the potential for expanding its PBV business.

Three New PV5 Lineup Models Unveiled… Expanding Lineup Tailored to Customers and Business Sites

At this Busan Mobility Show, Kia will unveil three new PV5-based lineup models: the Passenger 7-Seater (2-2-3), the Prime, and the Cargo High-Roof.

The PV5 Passenger 7-Seater features a 2-2-3 seat configuration with the second-row seats arranged on one side to enhance third-row access convenience, responding to demand for multi-passenger family cars, rental cars, and shuttle buses. Convenience features such as rear-seat climate control, rear-seat heated seats, and USB-C charging ports have also been added.

The PV5 Prime is a conversion model based on the PV5 Passenger that provides a premium mobility experience with independent rear seats, rails, and ventilated seats. Exclusive exterior colors such as Moonscape Mat Gray and Snow White Pearl are applied, along with black skid plates, alloy wheels, and exclusive emblems to enhance product appeal.

The PV5 Cargo High-Roof, developed in response to the growing demand for van-type electric cargo vehicles and changing work patterns, offers 295mm more interior height compared to the existing PV5 Cargo Long, and also provides an optional walk-through function that allows movement between the driver’s seat and the cargo area. It is expected to be highly useful for parcel delivery drivers and delivery demands involving bulky cargo.

Kia plans to expand the PV5 lineup with a Passenger 5-Seater (1-2-2) for taxi and demand-responsive mobility, a box truck for small business owners, and outdoor/leisure-specialized models.

Industry-Specific Customized Collaboration Models Leveraging PV5’s Platform Flexibility

In addition to the three new PV5 lineup models, Kia will also unveil PV5 collaboration models currently being developed with key customers and PBV conversion partners, based on the PV5’s platform flexibility.

The ‘AI Patrol Car’, developed in collaboration with the National Police Agency of Korea, is based on the PV5 Passenger 5-Seater and is designed to detect risk factors early and support patrols that integrate ground and aerial operations. Three 4K-grade AI cameras and a drone station are applied to the vehicle’s roof, with monitors installed inside the cabin and at the rear.

The ‘Mobile Pet Pop-Up Store’, created in collaboration with pet product platform Fitpet based on the PV5 Cargo, features an open-design side panel that allows multiple products to be viewed at a glance. It also utilizes partner company K-Van’s shelving and storage module technology, making it easy for visitors to compare and experience products.

The ‘Mobile Bank’, developed with partner company KC Motors, is a specialty vehicle based on the PV5 Cargo High-Roof that functions as a mobile office concept allowing upright activity inside. Rotating desks and additional business-use batteries are applied to respond to mobile business demands from financial and public institutions.

The ‘Bike Transport Vehicle’ is a model currently being developed by partner company Boga, and will be exhibited in collaboration with motorcycle brand Ducati Korea at this show. Considering the needs of racing users, leisure riders, and professional motorcycle delivery and logistics, various rails and racks are applied inside the PV5 Cargo-based model to safely load and transport motorcycles.

In addition, Kia will also showcase the ‘Children’s School Bus’, currently being developed in collaboration with children’s school bus specialist partner iBus to meet the mobility needs of preschool children, and the ‘Ice Cream Truck’, a PV5 Chassis Cab-based collaboration model with partner company Primo handling the specialty bodywork, developed for mobile sales and on-site promotion operations, at this mobility show.

The models being developed in collaboration with partners are scheduled to be sequentially launched as each partner brand’s products from the second half of this year.

EV·PBV Exhibition, Expanding Customer Touchpoints and Sharing Vision Through Diverse Hands-On Content

At this Busan Mobility Show, Kia will organize three exhibition spaces — ‘EV Gallery’, ‘PBV Village’, and ‘PV5 Partners Zone’ — to showcase its full EV lineup and various PV5 application models to visitors.

The ‘EV Gallery’ will display the EV3, EV4 GT, EV5, EV6 GT, EV9, and the Vision MetaTourismo, while the ‘PV5 Partners Zone’ will present real-world industry use cases being developed in collaboration with Kia’s key customers and partners, along with various business models based on them.

Additionally, the ‘PBV Village’ will display the three new PBV models along with two models including the Ice Cream Truck and Children’s School Bus, and will also feature marketing activities to expand touchpoints with kids and family customers.

Kia will use The Pinkfong Company’s global IP ‘Bebefinn’ for photo zones, performances, merchandise, and branded content to familiarly convey the usability of the Children’s School Bus and the PV5 Passenger 7-Seater model. The Ice Cream Truck, created in collaboration with Ben & Jerry’s, will expand touchpoints with family customers with young children.

Kia will operate viewing and participatory content during the Busan Mobility Show, including AI-based vehicle recommendations, PV5 usability experiences, and EV persona photo content, so that visitors can experience Kia’s products and brand in an easy and fun way.

The company also plans to operate EV test drive programs in collaboration with famous Busan brands such as Jaemob Pizza and Waveon Coffee, allowing visitors to experience the vehicles’ driving performance and real-world convenience in actual consumer experiences.

In addition, Kia will expand its brand merchandise ‘Kia Collection’ into lifestyle product categories including apparel and accessories at this mobility show. The new collection will be first revealed at the Busan Mobility Show venue, and will be available for purchase through ‘Kia Shop’ starting late July.