Player Lee Dae-ho Visits the Ineos Grenadier Booth at the 2026 Busan Mobility Show

Chabot Motors (Co-CEOs Jung Jin-gu and Kang Seong-geun), the official Korean importer of INEOS Automotive’s off-roader ‘INEOS Grenadier’, announced on the 25th that former baseball player Lee Dae-ho, the brand’s official ambassador for the Busan and Gyeongnam region, visited the Grenadier booth during the Media Day of the ‘2026 Busan Mobility Show’ held at BEXCO.

Lee Dae-ho, who visited the INEOS Grenadier booth that day, showcased his signature presence during a photo session with the vehicle. In particular, the harmony between Lee Dae-ho’s physique (194cm) and the Grenadier’s rugged boxy design drew a barrage of camera flashes from the media representatives gathered at the event.

This visit was organized to raise brand awareness and strengthen customer communication in the Busan market, a key hub in the Yeongnam region, starting with participation in the 2026 Busan Mobility Show. Since being appointed as the promotional ambassador for INEOS Grenadier in the Busan region in April, Lee Dae-ho has been serving as a bridge to introduce the brand values of the Grenadier—uncompromising performance and reliability—to local consumers.

Meanwhile, at the INEOS Grenadier booth, the Grenadier Fieldmaster Edition model, which showcases the brand’s inherent toughness and functionality, is on display alongside the special project vehicle ‘GREYCAP,’ created in collaboration with KC Motors’ vehicle apparel brand ‘MARQUAGE.’ In addition, Chabot Motors will offer attractions such as Grenadier premium packages developed with MARQUAGE to satisfy customer needs, welcoming visitors until July 5th.