Hyundai Motor launches ‘Hyuncha is Bang-Bang’ ice cream with GS25.
Hyundai Motor has launched a collaborative ice cream product with GS25, a leading domestic convenience store chain, named “Hyundai is Bread Bread,” and will begin selling it at GS25 stores nationwide starting Wednesday, the 1st.
“Hyundai is Bread Bread” is a sandwich-style ice cream with cream cheese-flavored ice cream between bread slices, inspired by a bakery product concept introduced during Hyundai Motor’s official social media April Fools’ Day campaign in 2022.
Responding to customer requests for the product’s release, Hyundai Motor launched this item ahead of the summer season to expand brand experience opportunities in everyday life and enhance brand affinity.
In particular, each product includes one randomly selected sticker from a total of 20 types featuring Hyundai Motor’s passenger vehicle designs, including Grandeur, Santa Fe, Nexo, and Ioniq 9, which is expected to attract customer interest and add to the fun of collecting.
To commemorate the launch of “Hyundai is Bread Bread,” Hyundai Motor will run customer promotions throughout July, including sticker collection and roulette events.
First, the first 3 customers who collect all 20 types of Hyundai Motor stickers included with the product and verify them on Hyundai Motor’s official Instagram will each receive a Jeju Island travel package worth 2 million KRW.
Additionally, through a roulette event accessible by scanning the QR code printed on the product packaging, customers will receive Hyundai Motor discount coupons totaling 9 million KRW. Two first-place winners will each receive a 3 million KRW vehicle discount coupon, and six second-place winners will each receive a 500,000 KRW vehicle discount coupon.
For more details on the events, please visit Hyundai Motor’s official website (https://www.hyundai.com).
Hyundai Motor plans to continue its efforts to strengthen brand experiences by expanding customer touchpoints, aiming to increase brand affinity across various age groups.
