BYD Participates as Official Sponsor of ‘Water Bomb Seoul 2026’… Vehicle Display and Souvenir Giveaways
BYD Korea is expanding its touchpoints with customers by participating as an official sponsor of the summer music festival ‘WATERBOMB SEOUL 2026’. BYD Korea will operate a brand exhibition and experience program at the ‘WATERBOMB SEOUL 2026’ venue held at KINTEX in Goyang-si, Gyeonggi-do, from July 24 to 26. The mid-sized plug-in hybrid SUV ‘BYD Sealion 6 DM-i’ will be displayed in BYD’s indoor exhibition space, and an outdoor brand booth will feature a V2L (Vehicle to Load) experience zone utilizing the compact electric hatchback ‘BYD Dolphin’.
This exhibition will introduce BYD’s design philosophy and electrification technology, and the space will be organized so that visitors can experience the brand through vehicle displays and hands-on programs. In particular, the V2L experience zone offers an opportunity to experience the practicality of electric vehicles and encounter BYD’s electrification technology in everyday life.
Various participatory events will also be held for customers who visit the BYD brand zone during the event period. Participants in the events will receive souvenirs that match the Waterbomb concept, such as waterproof bags and reusable bags, and prizes will also be provided through on-site events.
A BYD Korea official stated, “We hope this serves as an opportunity for visitors to become more familiar with BYD’s electrification technology and brand in the cool and dynamic atmosphere of Waterbomb,” and added, “We will continue to expand communication with more customers through marketing activities linked to various cultural content in the future.”
Meanwhile, BYD Korea plans to strengthen brand experiences that connect customers’ daily lives with culture. Through collaborations with cultural content such as music, sports, and lifestyle, the company will expand opportunities for customers to experience the BYD brand and its electrification technology.
