Kia Unveils 2026 New Lineup for ‘Kia Collection
Kia announced on Monday, the 27th, that it will unveil its lifestyle collection ‘Kia Collection’ 2026, which embodies the brand’s identity.
The Kia Collection is a lifestyle product line designed to allow customers to experience Kia’s brand philosophy and sensibility in various aspects of daily life beyond their vehicles.
Through the new lineup, Kia has expanded its product range based on ‘Movement,’ the brand’s core value, so that customers can feel Kia’s unique sensibility and values more closely and practically in their everyday lives.
The new lineup consists of ▲ lightweight windbreakers ▲ bucket hats* ▲ poncho raincoats, as well as travel and outdoor items such as ▲ umbrellas ▲ dry bags* ▲ travel pouch sets ▲ beach towels ▲ snorkeling equipment sets. *Bucket hat: A nylon hat with a rounded brim *Dry bag: A 20L nylon bag with a roll-top closure that seals by rolling the opening
Some of Kia’s ‘Kia Collection’ 2026 items were already unveiled at the ‘Busan Mobility Show’ held at Bexco in Busan last June, receiving a great response from the public.
In particular, items such as the snorkeling equipment set and poncho raincoats are rare among existing automotive brand merchandise, and have been praised for showcasing Kia’s differentiated approach to being part of customers’ diverse lifestyle touchpoints.
Kia’s new collection will be available for purchase from the end of July at Kia Shop, the official online store, as well as at major brand locations including the HMG Driving Experience Center, Kia360, and PXC, where it will also meet customers in person.
