BMW to Participate in ‘2026 Busan Mobility Show’… Unveiling 7 Series Nero Russo Edition
BMW Group Korea (represented by Han Sang-yun) will present a total of 13 vehicles representing BMW, MINI, and BMW Motorrad at the ‘2026 Busan Mobility Show’ held at BEXCO in Haeundae-gu, Busan until July 5, showcasing the brand vision and innovative technologies for the future era of mobility.
BMW Group Korea is participating in the Busan Mobility Show for the 11th time this year, and has decided to participate again this year to repay the continued support of customers in the Busan and Gyeongnam regions. Through vehicle exhibitions and programs, it will showcase the next-generation mobility vision and brand experience pursued by each brand — BMW, MINI, and BMW Motorrad.
First, BMW will unveil for the first time in Korea the ‘BMW 7 Series Nero Lusso Edition’, a global limited edition of 135 units that reinforces the presence of BMW’s flagship sedan, under the theme ‘DRIVING THE NEW ERA’. In addition, a total of 7 models will be exhibited, including the all-electric SAV ‘The New BMW iX3’ which officially launches in Korea on July 6, the all-electric flagship sedan ‘BMW i7 M70 xDrive M Performance Two-Tone Edition’, and the SAV ‘BMW XM Label’.
MINI will showcase editions and electrified models that emphasize the brand’s unique character and rarity under the theme ‘EVERY MINI IS A COLLECTABLE STORY’. Through a total of 4 models including ‘The All-Electric MINI JCW Aceman’, ‘The All-Electric MINI JCW Summer Edition’, and ‘The All-Electric MINI Cooper SE Paul Smith Edition’, MINI will convey its unique brand sensibility.
In particular, MINI announced that it will open ‘MINI JCW Garage’ in the Korean market for the first time in the world this July. The MINI JCW Garage, a customer-specialized service space for the high-performance brand JCW, will provide an expanded customer experience through customized spaces and services exclusively for JCW customers.
BMW Motorrad will exhibit the high-performance super sports motorcycle ‘BMW M 1000 RR’ and the high-performance roadster motorcycle ‘BMW M 1000 R’, which maximizes dynamic riding performance, under the theme ‘NEXT LEVEL CHALLENGE’, conveying its unrivaled motorsport DNA.
