KCC Auto Group Enters Bentley Official Dealer Business

KCC Auto Group has entered the official dealer business for Bentley, a world-class luxury automobile brand, further strengthening its position in the high-end luxury car market.

KCC Auto Group announced that it will be responsible for operating the Bentley brand and providing customer service in the Busan/Yeongnam region.

With this entry into the Bentley official dealer business, KCC Auto Group has been recognized for its existing capabilities in operating premium imported car brands and has expanded its business scope into the high-end luxury automobile market.

KCC Auto Group currently operates sales and service networks for various global automobile brands, including Mercedes-Benz, Porsche, Audi, Jaguar Land Rover, Honda, Stellantis (Jeep·Peugeot), and Zeekr, and through the addition of the Bentley brand, it will build a broad brand portfolio spanning mass-market brands, premium brands, and high-end luxury brands.

This entry into the high-end luxury segment is expected to generate high per-unit profitability, as well as secure a continuous revenue base in the after-sales service (AS) area, ensuring stable cash flow even during economic downturns, which is also expected to enhance corporate value.

Based on its long-accumulated know-how in imported car distribution and service operations, KCC Auto Group plans to enhance customer satisfaction and build long-term customer relationships by providing a differentiated customer experience ranging from vehicle purchase to maintenance services and customer care programs.

In addition, it is expected to contribute to the development of the high-end luxury automobile market in the region by presenting the refined lifestyle, customer experience, and premium services that the Bentley brand pursues to customers in the Busan/Yeongnam area.

Lee Sang-hyun, Chairman of KCC Auto Group, stated, “I consider it meaningful to become an official partner of the Bentley brand,” and added, “Based on the premium automobile business capabilities and customer-centric services that KCC Auto Group has accumulated, we will provide the best brand experience and satisfaction to high-end luxury customers in the Busan/Yeongnam region and grow into a company leading the automobile distribution market.”

Meanwhile, KCC Auto Group operates over 80 imported car showrooms and service centers at major locations nationwide, continuously expanding its customer-centric sales and service network.