All in white and for a million: the “zero-kilometer” Ferrari Luce will be sold at auction
The electric liftback Ferrari Luce with chassis number 0 has received exclusive white-toned finishing. It will be sold on August 15 at an RM Sotheby’s auction during Monterey Car Week (California, USA), with the proceeds going to charity.
The Ferrari Luce debuted on May 25 — it is probably the loudest and at the same time the most scandalous automotive premiere of 2026. The public met with hostility the design of the Luce, which is very atypical for Ferrari, developed by the California studio LoveFrom under the leadership of Jony Ive, who created the modern style of Apple gadgets.
Dissatisfaction with the design was compounded by a very high price: in Europe, the Luce starts at 550,000 euros, while in the US the starting price will be around 645,000 dollars. At the same time, the Luce’s technical specifications are rather ordinary compared to the best Chinese counterparts: a four-motor powertrain produces 772 kW (1050 hp) and 990 Nm, acceleration to 100 km/h takes 2.5 seconds, top speed is 310 km/h, battery capacity is 122 kWh, and range on a single charge is 530 km on the WLTP cycle.
According to insiders, the cold reception of the Luce is negatively affecting sales. Ferrari has to sell its first electric vehicle literally as a tie-in: customers who order a Luce receive in exchange priority in the queue for the most in-demand petrol models and access to limited-edition sports cars. Nevertheless, the true market potential of the Luce will only become clear after the first full year of sales, that is, 2027.
Meanwhile, the “zero” example of the Ferrari Luce will be sold at an RM Sotheby’s auction on August 15. RM Sotheby’s experts expect the price of the “zero” Luce to reach 1,100,000 dollars, with the electric vehicle being offered at auction without a reserve, meaning it will find a buyer in any case.
The “zero” example has gone through the Ferrari Tailor Made customization program. The body is painted in an exclusive semi-gloss white color called Madreperla, developed specifically for this car, capable of changing shades from green to purple depending on the intensity and angle of incident light. The wheel rims, brake calipers, and Ferrari logos on the front doors are also painted white.
The interior is upholstered in Swiss metallic leather Le Mans in white color Perla from the Ferrari Tailor Made collection. This leather seems to diffuse light in the cabin and enhances the sense of spaciousness. The steering wheel rim and the top of the dashboard are upholstered in gray leather Grigio Corvara instead of the standard black. A commemorative plaque will remind the owner of the uniqueness of this example.
The money raised from the sale of the “zero” Ferrari Luce will go to fund The Ferrari Foundation charity, which supports various educational projects and institutions, as well as helping people living with paralysis.
