Volvo supports 4 models including S90 and XC60 for the drama ‘Eerie Romance

Volvo Car Korea (CEO: Lee Yun-mo) announced on the 27th that it will support tvN’s new Saturday-Sunday drama “Ohsikhan Yeonae” (A Haunting Romance) with its flagship lineup including the ‘XC90’ and ‘S90′, as well as key models such as the XC60 and XC40, showcasing Volvo Cars’ Swedish premium image throughout the production.

First aired on the 18th, “Ohsikhan Yeonae” is an occult romance drama that unfolds as the chaebol Seongsik family, who can see ghosts, and a passionate prosecutor who fears ghosts the most, confront mysterious cases. Actress Park Eun-bin plays Cheon Yeo-ri, the CEO of Korea’s finest hotel who keeps her distance from people, while actor Yang Se-jong takes on the role of Ma Kang-wook, a passionate prosecutor who digs deep into the truth of the cases, portraying a story where eerie tension and excitement intersect.

In particular, Volvo Car Korea supports the flagship sedan ‘S90’ as the female lead’s vehicle, emphasizing her elegant and restrained image as a hotel CEO and heiress, while naturally showcasing the spacious interior and sophisticated design through scenes of her traveling to and from the hotel. The XC60, which appears as the male lead’s vehicle, is used in scenes where he tracks down clues to the case and moves between the city and various locations, conveying the character’s proactive and dynamic personality.

In addition, the XC40, the vehicle of the female lead’s cousin who brings energy to the drama, highlights the young and distinctive character’s vibe with its compact body and stylish design, while the XC90, driven by the ambitious heir of the hotel & resort group, expresses the character’s social status and luxurious lifestyle through its spacious interior and the commanding presence of a flagship SUV. Each vehicle in the drama serves not only as a means of transportation connecting the events but also as a space where the characters confront each other’s secrets and emotions.

Volvo Car Korea CEO Lee Yun-mo stated, “We expect that the models representing Volvo Cars will naturally blend into the journeys of the characters with their distinct charms, conveying the brand’s pursuit of sophisticated design and a comfortable mobility experience,” adding, “We will continue to expand touchpoints where customers can experience the value of Volvo Car Korea in their daily lives through collaborations with various cultural content.”