Everything is going according to plan despite criticism: Ferrari has sold out its entire Luce allocation for this year

The Ferrari Luce electric car, criticized by fans for its design, turned out to be not as bad commercially as many thought. In the two months since its premiere, the entire production run of the Ferrari Luce planned for this year has been sold out, which is just under 500 units. 88 of them were sold in China.

The Ferrari Luce premiere took place on May 25. The first electric car from the Scuderia turned out to be a large liftback with rather unremarkable technical specifications for its class and a design very atypical for Ferrari, which many fans of the Italian brand ostracized. The fact is that the development of the Luce’s design was entrusted to the California studio LoveFrom, led by Jony Ive, who created the modern style of Apple gadgets. And while the Luce’s interior truly claims to be revolutionary and worthy of imitation, the exterior turned out, frankly, to be an acquired taste.

For Ferrari, the cold reception of the Luce across the internet turned out to be an unpleasant and unexpected fact; it negatively affected the company’s stock price, but Ferrari’s clients are not hype-driven internet bloggers and their followers, but rather aristocrats and wealthy car enthusiasts from around the world who are modest in terms of public activity, and for whom the opinion of the crowd means nothing.

Of course, even among Ferrari’s target audience there are many who are not thrilled with the Luce’s design, but nevertheless, as the Financial Times reported citing informed sources, the entire production run of the Luce for this year has already been sold out, which is just under 500 units. 88 units of the Ferrari Luce from this year’s production run are intended for China and were snapped up by local collectors in just 72 hours after sales began.

The so-called “zero” example of the Luce in an exclusive white color will be sold on August 15 at an RM Sotheby’s auction, with the proceeds going to charity.

According to the Financial Times, Ferrari expects to sell about 2,500 units of the Luce by 2030 and will most likely succeed.

Bloomberg reported in June that Ferrari is essentially selling its first electric car as a tie-in: customers who order a Luce receive in exchange priority in the queue for the most sought-after gasoline models and access to limited-edition sports cars. Ferrari later denied this information.

Let us remind you that the Ferrari Luce is equipped with a four-motor powertrain with a maximum combined output of 772 kW (1050 hp) and 990 Nm, acceleration to 100 km/h takes 2.5 seconds, top speed is 310 km/h, battery capacity is 122 kWh, and range on a single charge is 530 km according to the WLTP cycle. In Europe, the Luce starts at €550,000, while in the US the starting price will be around $645,000.